Discuss which generic business-level strategy is best suited to keep the company you selected competitive.

Here is what they posted to the question:

The generic strategy that Nike falls into is the differentiation strategy. This is evident as people will pay more for their shoes, as they are what they want (Saylor Foundation, 2016, pg. 149, para. 1). This is the best strategy for Nike. While they might not sell the most amount of shoe, they make a decent profit off each pair of shoes sold. Nike can maintain their position in the premium shoe market and has marketed a highly efficient brand. This also allows Nike to take certain lines and sell them for even more money. In some cases, Nike can re-release vintage for hundreds of dollars and sell out in a few hours. This strategy has worked for Nike and kept them highly competitive. Although they tend to have slightly higher prices than other companies, Nike has established a dedicated customer base that will buy their shoes regardless of price.