Discuss whether the selected STARBUCKS uses social media effectively as a tool to reach the marketing mission of increasing revenue and the public relations’ mission of building relationships. Identify the major social media tools that the organization uses. Comment on observations regarding the organization’s use of the 4C’s framework.

In your response, provide the following information:

Name of organization

Social media tools used

A discussion of how those tools support marketing and PR objectives

A discussion of how the organization effectively uses those tools

Opportunities for improvement