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Funder Mifflin Inc. is a global construction company that is getting ready to enter the social networking industry with a new social network site that they have created. In order for them to fully understand what they are getting into they wanted me to research a social networking site as an actual benchmark to compare it to the needs we have at Funder Mifflin Inc. Discuss the company Western Water Constructors who successfully created a construction social network site in 2008 called ConstructionExchange. Discuss what they did and how they did it and also how their core strengths will help us jump into the global marketplace.

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