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problem1. Describe the contributions Marketing Research can make to operations of marketing orientated organisations in highly competitive markets.

problem2. What do you understand by the following expressions?

i) Online problemnaires

ii) Attitude scaling

iii) Advertising research

problem3. Highlight the chief merits and demerits of TWO sales forecasting methods used in order to estimate levels of demand for a company’s products.

problem4. What practical problems would you anticipate to encounter throughout the collection of information from unfamiliar markets overseas?

problem5. State the meaning of the word test marketing and describe the research activities undertaken by marketing organisations throughout test marketing.

problem6. Summarise the information you would anticipate to find in a typical brief submitted to the market research agency.

problem7. prepare concise notes on THREE of following:

i) Primary data

ii) Secondary data

iii) Quantitative research

iv) Qualitative research

problem8. Make a distinction between probability sampling and non-probability sampling and mention the merits and demerits associated with EACH option.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M94800

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