problem1. Describe the contributions Marketing Research can make to operations of marketing orientated organisations in highly competitive markets.
problem2. What do you understand by the following expressions?
i) Online problemnaires
ii) Attitude scaling
iii) Advertising research
problem3. Highlight the chief merits and demerits of TWO sales forecasting methods used in order to estimate levels of demand for a company’s products.
problem4. What practical problems would you anticipate to encounter throughout the collection of information from unfamiliar markets overseas?
problem5. State the meaning of the word test marketing and describe the research activities undertaken by marketing organisations throughout test marketing.
problem6. Summarise the information you would anticipate to find in a typical brief submitted to the market research agency.
problem7. prepare concise notes on THREE of following:
i) Primary data
ii) Secondary data
iii) Quantitative research
iv) Qualitative research
problem8. Make a distinction between probability sampling and non-probability sampling and mention the merits and demerits associated with EACH option.