Q. The student is required to prepare 4-5 page research plans to support introducing the Product and Service for Your "marketing Plan" to the US market. In addition to stating your marketing objective, the student is required to:

1. Classify the marketing segment for the product and Explain why this segment was selected;

2. Discuss the target market and explain why these customers will be targeted;
Conduct a SWOT(strengths, weakness, opportunities and threats) analysis for the industry;

3. Discuss the target market and explain why these customers will be targeted

4. Express the market position for your product and service. Support your recommendation with at least 2 reference sources that discuss the nature of the product use of market research methods related to the product or considerations in conducting research and cite your references using APA style.