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problem 1: Discuss the significance and importance of the elements which make up the complete research problem?

problem 2: How would you use a Likert scale to ascertain the image of a leading Computer Brand among some consumers?

problem 3: A group of 11 students chosen at random secured the grade points: 1.5, 2.2, 0.9, 1.3, 2.0, 1.6, 1.8, 1.5, 2.0, 1.2 and 1.7 (out of 3). Use the sign test to test the hypothesis that intelligence is a random function (with a median of 1.8) at 5% level of significance.

problem 4: prepare shot notes on the given terms:

a) Regression Analysis.
b) Discriminant Analysis.
c) Factor Analysis.

problem 5: prepare a brief note on the significant elements of communication dimensions namely Purpose, Audience, Media, Message, Time, Place and Cost.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92323
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  • AsyU replied

    Dear Tutor please help me with this problem, explain the three steps in the decision process in building an IMC campaign? describe four Ws we need to consider when developing a promotion program?

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