(Answered) Discuss the proper role of secondary data in any marketing

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Discuss the proper role of secondary data in any marketing research project, including where in the research process model that role should lie. Complete the following:

Outline the relative advantages and disadvantages of secondary research versus primary research.

Describe the main types of secondary data sources, both internal and external.

Explain a hypothesis of which types of secondary sources will be most useful to your planned research project for Acme Wholesaling, Inc.

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