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Discuss the opportunities and challenges in international marketing. Give examples of firms benefiting from global marketing.  Which firms are challenged and explain why?

  1. Give examples of export promotion efforts available to the US firms (feel free to use the web sources along with Textbook)
  2. Discuss the impact of two elements of culture (based on your choice) to international marketing efforts.
  3. Discuss about the economic trade agreements developing in the Africa or Latin America (select one) region.
  4. Discuss the political risks associated with global marketing efforts.  Give examples.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91674272
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