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Discuss the importance of having a program in place that questions the "status quo." Include in your discussion solid logic why companies that don't improve, eventually succumb. Also discuss why success, fame, and fortune in the market place can be a dangerous place to be for a company. Can you name a company who was at the top of its game, didn't evolve, and died? I'll give you one example Blackberry, can you find one or two more?

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