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Discuss the holistic marketing concept as a company direction. 1a) compare and contrast this concept with some of the earlier marketing concepts or ideas (i.e., production concept, product concept, selling concept and the marketing concept, and 1b) provide an example of a company that you believe has adopted the holistic marketing approach. Please be detailed.

Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M91956193

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