Q1) Consider the last decision that you have made (purchase of an automobile, purchase of a home, seeking a new job, etc.). Then, discuss that decision in terms of the rational decision making model. How could you have improved your decision?
sing information from these two resources only
http://en.wikipedia.org/wiki/Coffee
http://en.wikipedia.org/wiki/Caribou_Coffee
Q2) Discuss the general environment elements that are affecting the companies in the industry (coffee industry) and how these forces might affect the companies in the industry in the future. What opportunities and threats do you perceive?