Discuss the following:

• Identify the small business and the type of product that will be introduced internationally.

• Choose a country you will first introduce the product.

• Would you need to hire a staff for this global expansion? Explain why and who.

• Identify and explain your competitors.

• Identify and explain your customers.

• Explain how the company will manage trade.

• What theories would you consider if any?

• What exchange rates do you need to consider?

• What cultural differences do you need to consider?

• What marketing tactics will you implement to promote the product?

• What potential ethical issues do you believe you will encounter? How do you plan to handle these issues?