In the Unit 2 discussion, you selected a brand to research throughout the remainder of the course. 

***The product I chose was Barilla Pasta.***

Starting here in Unit 5, you will begin to develop your final project due in unit 8.

This part will be due in Unit 6 and will be graded in that unit. Read the Assignment Directions below to get started.

Based on the Brand that you chose in the Unit 2 discussion, you will develop the Product and Price portion of your final project in the assignment due in Unit 6. Using the references you have found to learn about your chosen brand, write a one page APA style essay using the Final Project template and provide the following information:

Product: 

Discuss the classification of the product, stage in the product life cycle, product positioning, features and benefits of the product. Make sure to indicate the type of product (shopping, convenience, etc) and the width and depth of your brand. Packaging should also be considered.

Pricing: 

Concepts covered may include competition-based pricing, demand-based pricing, new product pricing, and/or product-line pricing. Look at pricing objectives and strategies. Compare whether the brand's pricing is in line with the competition. Discuss the ramifications of if the brand is higher priced or lower priced.

Based on your examination, does your brand do a good, adequate, or poor job of serving the needs of its customers? Do your research and remember to analyze each element of the marketing mix in terms of how it meets the needs of the target consumers. For example, examine if the product really provides what it promises. Discuss if the price is consistent with the quality level expected by the target market, and so on. Throughout the paper, you will need to demonstrate practical application of the concepts learned throughout the course.

When you have spell- and grammar-checked your assignment, save the Final Project document in a file for submission in Unit 6. You will be adding on to it before submission.