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Answer each problem with 2-paragraphs each. Provide references and quotes using APA formatting. 500-700 words are suitable.

problem1)

Discuss stages in the product life cycle for the Smart phone product.

Then, create suitable marketing mix strategy—in terms of product, price, promotion, and place—for the product.

problem2)

Evaluate how new product development process differs for innovation and for an existing new and improved product. Then, apply these differences to a company which has recently introduced an innovation and improved an existing product in the maturity stage of the life cycle.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M93141

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