Discuss relationship marketing in services relationship, Ask an Expert

Management Studies

Discuss relationship marketing in services. Relationship marketing in services involves attracting, developing, and retaining customer relationships. There are three levels of relationship marketing: level 1 focuses on pricing incentives; level 2 uses pricing incentives and social bonds with customers; and level 3 uses pricing, social bonds, and structural bonds to build long-term relationships.

1. For the new service developed, have the members of the team discuss how they would implement a relationship marketing strategy.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92021714

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