Discuss pressures for local responsiveness also global, Ask an Expert

Management Studies

Q. Select two large MNEs:

One consumer oriented Starbucks also one industrial-INE

Discuss pressures for local responsiveness also global integration faced by each firm. Which experiences greater pull toward local responsiveness? Explain why? Which faces a greater need for global standardization? Explain why?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M9345615

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