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Discuss global issues in branding and packaging. In addition to brand piracy, international marketers must address a variety of concerns regarding branding and packaging, including choosing a brand-name policy, translating labels and meeting host-country labeling requirements, making packages aesthetically compatible with host-country cultures, and offering the sizes of packages preferred in host countries.

1. List the countries to which Levi Strauss & Co. markets through the Web site www.levi.com. How do the product offerings differ between the U.S. and European selections?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92016857

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