1. Conduct a five forces analysis for Airbus. What industry forces pose the most serious challenges to airbus?
2. What preemptive activities have Airbus taken to neutralize the industry forces that challenge its profitability?
3. What macro environmental forces have impacted Airbus and its competitors in the aerospace industry?
4. Discuss Boeing's response to the Airbus strategy at various points along the timeline presented in the case. How would you characterize Boeings response?