Discuss around the marketing debate is the right price a, Ask an Expert

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Discuss around the Marketing Debate (Is the right price a fair price?) topic in the Applications section at the end of the chapter in Kotler & Keller's textbook (in page 488):

Take a position between these two views:

Prices should reflect the value that consumers are willing to pay versus Prices should primarily just reflect the cost involved in making a product or delivering a service.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92569557

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