problem 1:

describe and describe how personal selling and direct marketing can be employed to improve the relationship with customers.

problem 2:

‘The sole aim of marketing communications is to raise sales.’ Do you agree with this statement and why?

problem 3:

The development of television and communication technologies has led to exciting possibilities opening up the field of home shopping using multimedia devices. What are the propositions for promotional planners?

problem 4:

Describe and discuss the marketing communications tools required to launch the ‘iPad’ on a global scale.

problem 5:

Critically assess the use of controversial advertisements by companies. Use instances to support your answer.

problem 6:

Discuss and discuss the significance of market segmentation, target marketing and positioning in devising a marketing communications strategy.