describe and describe how personal selling and direct marketing can be employed to improve the relationship with customers.
‘The sole aim of marketing communications is to raise sales.’ Do you agree with this statement and why?
The development of television and communication technologies has led to exciting possibilities opening up the field of home shopping using multimedia devices. What are the propositions for promotional planners?
Describe and discuss the marketing communications tools required to launch the ‘iPad’ on a global scale.
Critically assess the use of controversial advertisements by companies. Use instances to support your answer.
Discuss and discuss the significance of market segmentation, target marketing and positioning in devising a marketing communications strategy.