Consider the company profile of the eBay, online auction company (Source: http://pages.ebay.com/aboutebay/thecompany/companyoverview.html)
EBay: World's Online Marketplace
EBay is Founded in September 1995, eBay (Nasdaq: EBAY) is World's Online Marketplace® for the sale of services and goods by a diverse community of small and individuals businesses. Today, the eBay community comprises more than a hundred million registered members from around world. People spend more time on eBay than any other online site, making it the most accepted shopping destination on Internet.
EBay’s mission is to offer a global trading platform where virtually anyone can trade practically anything.
problem 1: Discuss and describe how the following internet properties impacts on eBay’s business model: Mediating Technology, Network Externality, Universality and Transaction Cost Reduction.
problem 2: Illustrate the three (3) categories of e-Commerce referred to as Business to Consumer (B2C), Business to Business (B2B) and Consumer to Consumer (C2C). In which category will you categorize e-Bay’s activity and why?
problem 3: Discuss and illustrate the following components of eBay’s business model: Positioning, Capabilities, Customer Value and Sustainability.