Using instances and illustrations, illustrate out the stages of business buying procedure and its influences.
(i). Illustrate out the distribution channel.
(ii). Discuss and describe four (4) types of wholesalers in the marketing distribution channel.
With reference to the marketing of services, it is argued that the traditional 4 P’s aren’t enough to describe the marketing mix. Discuss and describe this statement.
prepare concise notes with illustrations and instances on the following:
(a). Relationship Marketing
(b). Ethical Marketing
(c). Internet Marketing