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Consider yourself as the new online advertising manager for Midland Daily Courier, as a local newspaper. The newspaper wishes to sell the banner advertising on its site in the variety of sizes in order to meet the requirements of its advertisers. Discover the IAB Web site and the other online resources of your choice, and then prepare the memo to the newspaper’s advertising manager which outlines the present state of the standards for banner ads. Involve a specific recommendation regarding how many different sizes the newspaper must offer.

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