Discover how the internet is affecting global marketing, Ask an Expert

Management Studies

Discover how the Internet is affecting global marketing. Simply opening a Web site can open the door for international sales. International carriers, like UPS, can help solve logistics problems. Language translation software can help an e-commerce business become multilingual. Yet cultural differences and old-line rules, regulations, and taxes hinder rapid development of e-commerce in many countries.

1. Describe how "going global" via the Internet presents opportunities and challenges.

2. Give several examples of how culture may hinder "going global" via the Internet.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92020881

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