DIRECTIONS: You are a CRM consultant hired by LACK'S furniture Inc. Although they are successful, they lack a CRM system to integrate there individual departments and stores.

Five Satges:

1. Develop the CRM strategy 2. Build the CRM project foundations 3. Needs specification and partner selection 4. Project implementation 5. Performance evaluation

Select two of the five phases. Explain the importance of these two phases and the importance of implementing them

Go online and research the causes of CRM failure. Identify at LEAST three causes of CRM implementation failure. Use them to recommend to LACK'S the importance of these elements of CRM implementation

CRITERIA:

No less than 400 words word count.