Directions: Write a 2-3 page paper describing the consumer decision-making process.

Discuss the various influences in the decision-making process, the process of problem recognition and the information search process in consumer decision-making.

Also include a discussion of the criteria evaluation process in decision-making and the outlet selection process leading to purchase.

Use the APA 6th edition formatting guidelines below.

Your paper must follow these APA 6th edition formatting guidelines:

Double-spaced

12 point Times (Times New Roman) font

1 inch margins

Include a title page and a reference page (title and reference pages will not count in page total)

Use at least two scholarly sources, properly cited reference materials

Writing is clear and easy to read and uses proper spelling, grammar, and punctuation.