Directions: Complete this assignment in report form using APA style and formatting. Cite any and all references and sources you utilized. Your homework submission should be at least 3 pages in length.

Note: Please visit the Academic Resource Center for concise APA guidelines.

Case Analysis:

1. Is the choice of mall intercept interviews an appropriate data collection method given the research objectives? Outline the pros and cons of this data collection method. What other data collection methods could have been utilized? Support your answer with thorough and complete explanations.

2. Do you think that there are any specific criteria that the choice of shopping mall should satisfy? Was the choice of a shopping mall appropriate? Support your answer with thorough explanations. What may have been considered as alternative locations for collecting the data? Why might they have been better (or worse) selections?

3. Provide a thorough and complete evaluation of the instructions to given to interviewers.

4. Provide a thorough and complete evaluation of the questionnaire utilized.

5. Do you think that it is worthwhile to present the coupons in a binder, separate from the questionnaire? Why or why not? Support your answer with thorough explanations.

6. Do you consider it advisable to rotate the order of presentation of coupons? Why or why not? Support your answer with thorough explanations.