Directions: Be sure to make an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English spelling and grammar. Sources must be cited in APA format. Your response should be a minimum of one (1) single-spaced page to a maximum of two (2) pages in length; refer to the "Assignment Format" page for specific format requirements.

Part A: Name and describe each of the three pillars of relationship management. What are the benefits of each?

Part B: Why is technology important to support relationship marketing? What are the tools, both company-side and client-side, used to enhance the relationship management process? How does each one work?

Part C: Of these tools, which two (2) company-side and which two (2) client-side tools do you feel are most effective and why? Support your selections with concrete examples.