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Direct contact with customers If a firm is in direct contact with its customers, it is more aware of changes in customer attitudes. It is in a better position to adjust its marketing mix quickly because there is no need to convince other channel members to help. If a product needs an aggressive selling effort or special technical service, the marketing manager can ensure that salespeople receive the necessary training and motivation. Agree? and Why?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92208803

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