Direct and Indirect Marketing

1. Because a label on a package must meet legal requirements it does not represent a good opportunity to reach consumers with a marketing message.

True or False

2. Providing information in an advertisement is most useful in the business-to-business buying situation when members of the buying center are in the information search stage of the purchasing process.

True or False

3. Testimonial executions have been successful for many years, especially in the business-to-business and service sectors.

True

False

4. Animation has become increasingly popular and is now used in business-to-business ads in addition to consumer ads.

True

False

5. A spin-off sale occurs when a brand used at work is also purchased for personal home use.

True

False