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Dinesh manages a division of a sporting goods manufacturer. He attends a conference and receives advice from four experienced managers. Based on what you have read, which of the following pieces of advice should Dinesh take?

1."Make the company a local organization so it can be protected from new competitors."

2."There will always be demographic changes, so focus on beating competitors instead of analyzing customer trends."

3."Make the company a global organization so it can benefit from emerging markets."

4."There will always be competitors, so focus on long-term demographic trends instead of worrying about the competition

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