Digbys elite product deal has an awareness of 72. digbys, Ask an Expert

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Digby's Elite product Deal has an awareness of 72%. Digby's Deal product manager for the Elite segment is resolute to have more awareness for Deal than Andrews' Elite product Axe. She distinguishes that the first $1M in promotion generates 22% new awareness the second million adds 23% more as well as the third million adds another 5%. She likewise knows one-third of Deal's existing awareness is lost every year. Presuming that Axe's awareness stays the same next year (77%) out of the promotion budgets below what is the minimum Digby's Elite product manager must spend in promotion to earn more awareness than Andrews' Axe product?

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M9377923

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