(Answered) Diffusion of innovation - discussionchocoberry our you

Management Studies

Diffusion of Innovation - Discussion

Chocoberry, our You Decide from previous weeks, decided to launch new retail chocolate products that would claim lower calories, high antioxidants, and other similar benefits. How does this value proposition relate to the diffusion of innovations curve? Who would you think would be the early adopters? How would you describe them?

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