Ask Question, Ask an Expert

+61-413 786 465

info@mywordsolution.com

Ask Marketing Management Expert

Management Studies


Home >> Marketing Management

Difficulties in Evaluation advertising effectiveness

There are several difficulties and hindrances in the evaluation of advertisement -effectiveness. The major difficulties are as following

Advertising is not the only factor affecting sales: - Most of the methods utilized for evaluation effectiveness of advertisement presume that advertisement is the only factor affecting sales. However there are many other factors which may be responsible for increase in sales viz. improvement in product features, change in price, placement, sales-promotion schemes and so on. So presumptuous that increase in sale is the result of advertisement only is wrong.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9575069

Have any Question?


Related Questions in Marketing Management

Creating media tools on your own craft a press release to

Creating Media Tools: On your own, craft a press release to bring to life your assigned story idea. The press release should be at least 2 pages following the provided press release format. Then chose a target reporter f ...

Discussion questions 1what are the most likely consumer

Discussion questions: 1. What are the most likely consumer market segments for robots? Which consumer characteristics would be important to determine these market segments? What types of roles do you envision robots play ...

Question research identify and discuss what the marketing

Question: Research, identify, and discuss what the marketing mix is as well as why it is important to a business. The requirements below must be met for your paper to be accepted and graded: • Attempt APA style, see exam ...

Question suppose that for the price 250 the demand for

Question: Suppose that for the price $250 the demand for plane tickets for the "economy" class is 800, while the demand for "business" class is 600. While for the price $260 these demands the economy and business class a ...

Question reflective journal 1 my views on mass media or

Question: Reflective Journal 1: My Views on Mass Media or Effects of Advertising APA FORMAT Write a 3/4 to 1 page journal entry (300 to 500 words) in which you: Describe one or two (1-2) experiences with mass media (movi ...

Question the final assignment is a paper that describes

Question: The final assignment is a paper that describes each of the steps necessary to conduct marketing research based on a specific marketing research problem. Choose a product or service with a marketing research iss ...

Question explain the importance of variation to health-care

Question: Explain the importance of variation to health-care organizations and answer the following questions. 1. What might be the key processes for health-care organizations? 2. What are the potential common causes of ...

Question write a 700- to 1050-word paper in which

Question: Write a 700- to 1,050-word paper in which you: 1. Identify five recent commercials that you have seen or watched that you believe are effective at advertising. 2. Identify the part of the Hierarchy of Effects M ...

Assessmentas a workplace project or as a simulated activity

Assessment As a workplace project (or as a simulated activity if not possible to do this in the workplace), produce a marketing communication for your organisation or for a client. This should be carried out from start t ...

Marketing design and innovation assignment -you are

Marketing Design and Innovation Assignment - You are required to select a contemporary consumer, industrial or commercial product or service that for one reason or another inspires you to critique within the context of t ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As

Follow Us

© Copyright 2013-14 mywordsolution.com All rights reserved