Differentiated marketing typically creates more total sales, Ask an Expert

Management Studies

Differentiated marketing typically creates more total sales than undifferentiated marketing. However, it also increases the costs of doing business. Assume that you are a marketing manager that is considering using differentiated marketing. What five costs that you encounter on a rather regular basis would most likely be higher because of your decision to pursue differentiated marketing?

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Operation Management, Management Studies

Category:- Operation Management
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