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Q1. What do you mean by exploratory research? Describe the various methods of carrying out the exploratory research?

Q2. Differentiate between the qualitative and quantitative methods of the MR?

Q3. What do you mean by descriptive research? describe how is it carried out?

Q4. Describe the meaning and value of experimental research?

Q5. What do you mean by focus groups? What kind of data can be obtained from the focus groups? Recommend some measures to enhance the efficiency of focus groups?

Q6. What do you mean by depth interview? Illustrate the merits and demerits of depth interviews?

Q7. Describe the various methods which can be employed in problemnaire designing to make it more efficient?

Q8. What do you mean by pilot study? describe why should it be done?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M913244

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