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problem 1) Give the ex of new product failure in consumer electronics product category. Consult your friends and prepare a report highlighting causes for its failure.   

problem 2) Collect two print advertisements of products that are directed at life style segments. describe the life style of these ads focus upon.   

problem 3) Find out the degree of price sensitivity of consumers in this culture and to what extent price influences the purchase decision. 

problem 4) Develop a problemnaire which contains the information sources of consumers for the following: 

a) car repair

b) Cosmetics

c) Birth day gifts

d) Refrigerator

problem 5) What is balance of payments of how it balances? 

problem 6) What do understand by exchange control? describe the methods followed by monetary authorities to control force? 

problem 7)a) Describe the features of IMF in the recent global economic condition.

b) Differentiate between export promotion and Import substitution? Which policies are appropriate for your country’s Economy? 

problem 8)a) Describe the significance of export licensing, what are the conditions followed in your country?

b) "Import policy of government of India is effective compared to other Asian Countries". describe in detail.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M94761

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