Different generations have widely different wants and needs, Ask an Expert

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Different generations have widely different wants and needs. But, many products are used by people across all generations. Therefore, companies must appeal to these different consumers by altering the marketing mix (4P's). What could each of these companies do to the 4P's for each of the four generations? Explain your rationale for your decisions.

Special K

Tylenol

The Humane Society

(It's a marketing class)

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Operation Management, Management Studies

Category:- Operation Management
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