Question 1: Explain predatory pricing under the Sherman Antitrust Act and the Federal Trade Commission. In what ways are consumers utilizing technology to assess product pricing?
Question 2: For your knowledge, take a look at Makers Row!!http://makersrow.com. One of the steps after branding is production. We do not touch on it in class, however this is a great resource for you.
Question 3: What is QVC's pricing model for their Today's Special Value (TSV)? Not in text, but please research their strategy.
Question 4: Explain the difference between the following costing principles: profit, markup, break even pricing, fixed and variable costs.