Edward Marshall Boehm, Inc. is a small, high-quality porcelain art objects company that has been very successful, particularly at producing images of vanishing species of birds. These pieces are complex sculptures selling from $100 to over $20,000, and are sought by some sophisticated collectors. The company is run by Mr. and Mrs. Boehm: he is the artist and master of the complex hard paste porcelain manufacturing process; she is in charge of the marketing and financial aspects of the business. At the end of the case, demand for the artistic creations is growing, and many of the company's past policies no longer seemed appropriate. The Boehms wanted to position the company for the long run. Their stated goals for the company were "to make the world aware of Mr. Boehm's artistic talent, to help world wildlife causes by creating appreciation and protection for threatened species, and to build a continuing business that could make them comfortably wealthy, perhaps millionaires." How should the Boehms proceed?

problem 1 : Porter's five forces model allows strategists to anticipate where the industry might be most vulnerable. If the Boehms are considered to be in the business of selling collectible art objects, how would competition be like? What sort of threats from suppliers, customers, or new entrants into the industry is?

problem 2 : In addition, Boehm must assess the relationships between the elements in its value chain. Every activity should add value. to see the value chain activities. It makes sense for Boehm to focus attention on technology development of the porcelain process, manufacturing operations, and marketing and sales. How can we relate the value chain(primar and support activities to this case study ?