Developing an effective marketing strategy can be tough! Without one, however, a small business will be fighting for survival. Read through the example.

Develop an overview for a comprehensive marketing strategy for the company and its product.

Be specific in defining the product, place, price, and promotion aspects.

Macromedia, Inc.

Macromedia is also in a highly competitive field-software publishing. The company makes graphic art software tools for graphic designers, CD-ROM developers, and people who need to make "flashy" presentations. Macromedia's products are full of technical "bells and whistles," but are they enough to compete effectively? Creating computerized dancing mice can be cool, but technology alone won't sell the product!