Developing a Questionnaire about Dessert Items

Purpose

The regional director of Wally's, a fast-food restaurant, has asked you, the manager of two stores, to survey customers for feedback about dessert items.

The purpose of the survey is to determine how much customers enjoy current menu selections and what new items they would like to see on the menu. Develop a questionnaire that customers can complete during their visit to one of your stores.

Process

Brainstorm for 10 minutes. List every possible question you might ask the custom- ers; don't worry at this point about the wording of the questions or their sequence.

Review your questions. Are all of them necessary to get information about dessert preferences?

Edit your questions to ensure that they are clear and unbiased.

Arrange the questions in some logical order.

Where possible, format each question with check-off responses, arranging the responses in some logical order.

Do any of the questions ask for sensitive information, or are any of them difficult to answer? If so, how will you handle these questions?

What information other than the questions themselves should you include on the questionnaire?

Product

Draft, revise, format, and proofread your questionnaire. Submit both your questionnaire and your answers to the process questions to your instructor.