Problem: You have been asked to use the expected value model to assess the risk in developing a new product. Each strategy requires a different sum of money to be invested and produces a different profit payoff as shown below. Assume the probabilities for each state are 30%, 50%, and 20% respectively.
a. Using the concept of expected value, what risk (i.e. strategy) should be taken?
b. If the project manager adopts a go-for-broke attitude, what strategy should be selected?
c. If the project manager is a pessimist and does not have the option of strategy S5, what risk would be taken?
d. Would your answer to part c change if strategy S5 were an option?
Strategy
|
Complete Failure
|
Partial Success
|
Total Success
|
|
S1
|
<50K>
|
<30k>
|
70k
|
|
S2
|
<80k>
|
20k
|
40k
|
|
S3
|
<70k>
|
0
|
50k
|
|
S4
|
<200k>
|
<50k>
|
150k
|
|
S5
|
0
|
0
|
0
|
|