Develop the positioning strategies for iPhone8 targeted to three separate target markets segmented by one or more of the four consumer
segmenting variables described in the chapter.

Describe each market segment and what your product will offer that target market. For each target market, choose a differentiation and positioning strategy by identifying possible value differences and competitive advantages for your brand, choose the best competitive advantages, select an overall positioning strategy for each target market, and develop a positioning statement for each brand targeted to a specific market.

Your answer should be typed, double-spaced, 1" margin, 12" font size.