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Develop and describe an Entrepreneurial Storyboard for a current product on the market. Template will be provided with examples in class.

The Storyboard will be presented in two forms:

1 One four-slide PowerPoint Presentation, each slide separately detailing the Problem, Solution Articulation, Economic Proposition and Commercialization Roadmap or integrating concepts as appropriate. Pictures, diagrams and text are welcome. NO text under 24 point font is allowed.

2 One 500-word report that describes the innovation itself, including pictures or diagrams as appropriate. The report should amplify and complement the four-slide PowerPoint detailing the problem that the innovation solves; presenting the innovation as a solution; the economic model for the innovator and another participant in the economic ecosystem; and a roadmap from innovator to market.

All deliverables should be provided in one of the following formats:

1 MS Office

2 Google Docs converted to MS Office format

3 PDF

All deliverables will be uploaded into Canvas by the due date.

1 PowerPoint will be due on the day of your presentation.

2 The 500-word report on the day assigned to turn in revised work.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92070221

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