(Answered) Develop an international marketing strategy for the uae

Management Studies

Develop an international marketing strategy for the UAE based company going global.

(Report & Presentation are required)

Guidelines:

• Assume you are UAE based company

• Expanding to Saudi Arabia

• Apply what you have learnt during the semester, using the three step approach:

a. Environmental Analysis

• The barriers (tariff and non-tariff)

• Free trade Agreement with other countries?

• Language and Cultural aspects

• Hofstefe's cultural analysis

• Market profile analysis (additional document attached)

b. Strategy Development:

• Assume you are a SME and develop strategies accordingly

• Market entry strategies

• Branding and Product strategies

• Competitive advantage?

• Distribution strategies

• Price strategies

• Promotion strategies

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M91522922
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