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Develop a PowerPoint presentation of 8-11 slides for a proposal, including 200-250 words of speaker notes per slide, covering the following:

The proposal should begin with a brief explanation of each separate technique (1-2 slides).

Present your evaluation of each technique's strategic contribution to the e-business''s market leadership (3-4 slides). The specific techniques that you should evaluate in your plan include the following:

personalized customer interaction
customer relationship management (CRM)
customer experience management (CEM)
interactive relationship marketing
mass customization
customerization

Conclude with a proposed plan for integrating all of the strategic techniques to achieve the e-business''s CRM and relationship marketing objectives (4-5 slides).

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92326640
  • Price:- $65

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