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Requirements: Develop a Multifactor Portfolio Matrix

Portfolio approach gives the useful tool for analyzing business performance. As the top manager of a multi-business firm, you apply such analytic skill to develop a GE multifactor portfolio matrix (exhibit 10-10) for your products/markets and based on analysis, at last you have to report to board the types of strategy you have made for your portfolio; i.e., a matrix quadrant(s) (exhibit 10-15). Though, the application of GE multifactor portfolio analysis has two levels: first at SBU level to find out the strategic perspective of different products/markets. At last, all SBU might be simultaneously positioned on the matrix to find out a corporate-wide portfolio.

The GE matrix has 5 steps:

One - Identify your products, brands, experiences, solutions, and SBU's within a chosen Corporation.

Two - Answer the problem, what makes this market so attractive?

Three - Decide on the factors that position the business on the GE matrix.

Four - Find out the best ways to measure attractiveness and business position.

Five - At last rank each SBU as either low, medium or high for business strength, or low, medium and high in relation to market attractiveness.

Remarks:

The aim of the assignment are twofold namely; to train students to understand steps of building up a GE multifactor portfolio matrix and on the other hands, through the discussions and work together with team members, to realize the actuality of a particular product/market/industry under such a matrix.

Note:

State clearly any assumptions you have made in developing your argument and prepare in a complete sentence. Essay writing format is necessary; that is a table of contents, introduction, conclusion and references.

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