Develop a marketing plan for a brand or product of your choice that will be launching in 2016 in United Kingdom. You are required to write a 1,250 word essay on the:
- Background of the brand or product
- Micro and macro environmental issues
- Components of a marketing plan
- Competitiveness of the chosen market
Marketing Plan should include:
Introduction
- Background of the choice of the brand or product
Situation Analysis
- SWOT, PESTEL and Competitors
Marketing Strategy
- SMART Marketing Objectives
- Segmentation Targeting and Positioning
- Marketing Mix
Conclusion
References Note:
The essay must conform to essay writing format; no headings or subtitles.
You must have an introduction paragraph and the body paragraphs put into a coherent argument using your own words. Remember to support your arguments with relevant theories where necessary as well as suitable examples wherever appropriate. A conclusion is also necessary in an essay which must flow from your analysis. Reference appropriately using the Harvard Referencing style.
Attachment:- MM Module Guide 2015 2016 - Principles of Marketing.rar