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Management Studies

1- MNEs have to match the requirements for local responsiveness and cost minimization with proper strategies for global business expansion. Plot as well as explain the relative positions of 1) Coca- Cola, 2) IBM and 3) McDonnell's and reveal the evolutional paths of their internationalization strategies.

2- Based on the case of Toyota - 1) develop a framework that integrates major IB concepts found in the case and 2) explain the major reasons for Toyota's global success. (Case name, Toyota - The Rise of a Global Corporation)

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M9155812

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